Fresh & Direct, Milwaukee’s only independent hip hop radio show, airs every Tuesday night from 9pm to midnight. Hosted by DJ Loop, the show features the best of Independent and Old School Hip Hop and its subgenres. It also shines a light on local emerging talent and underrepresented artists through its interview series at the top of the 10 o’clock hour.
Tuesday nights on WMSE have been a Milwaukee hip hop mainstay since 90s. This slot has been home to the Late Night Hype Show, the Mad Kids and Those Hip Hop Guys. Building on that legacy, Fresh & Direct represents a new generation keeping the spirit of hip hop alive and adding their own spin on it.
ABOUT THE HOST
DJ Loop is a Mexican-born, Milwaukee-based DJ known for her eclectic music selection, technical skill and connecting with a crowd. She hosts Milwaukee’s only independent hip hop radio show every Tuesday night from 9pm to midnight on WMSE 91.7FM. As co-instructor of Scratch Sessions South, free DJ lessons for young women, her goal is to inspire other women DJs — especially Latinas — and to help pave a wider path for women in hip hop.