You are WMSE!

WMSE is a unique, award-winning music radio station licensed by MSOE and operating as a department of the university. WMSE Radio, 91.7FM has been broadcasting since 1981. Financially independent from the university, WMSE is made possible with the support of volunteers, local businesses, and of course, our contributing listeners.

Membership at WMSE

Contributions from active members make up over two thirds of WMSE’s annual operating budget. That means that WMSE really is listener supported radio! Every dollar that the station receives from listeners who enjoy WMSE’s programming goes towards helping WMSE sustain and grow.

As a thank you for your support of community-powered radio, we offer exclusive events, member-only ticket giveaways, and limited-time premium thank you gifts. Additionally, MSOE is a 501(c)(3) organization, so your financial support is considered a tax-deductible charitable gift. You support community-powered radio and community-powered radio says thank you, big time!

Sound Citizen monthly sustaining program

A sustaining gift is a simple convenient way to support WMSE year round! WMSE Sound Citizens make ongoing monthly, recurring gifts to the station for as long they they desire. Sound Citizens provide sustainable year round revenue to WMSE and do not need to renew, so you are not sent renewal notices.

In addition to the many benefits that you get for being a member, Sound Citizens also get the Sound Citizen Member Card! This card shows gets you discounts and exclusive offers at local businesses and organizations. All while showing support for the Milwaukee arts community and local music!

Click here for a complete list of partners and discounts


WMSE Day Sponsor FAQ

What is a Day Sponsor?

By contributing $240 or more, WMSE donors are entitled to “sponsor” a day on WMSE, in which a personal message of their choosing will be broadcast eight times on the air throughout the day and night on the date of their choice (providing that no other sponsor has already reserved that date).

Day Sponsorship messages must fit within our content guidelines and must be no longer than 15 seconds in length when read in an even, unhurried manner. Only one message can be allowed as part of a Day Sponsorship and we require a minimum of 14 days notice so we have time to get your message approved, produced and scheduled.

Day Sponsorships are available for a gift of $240 (or $20 a month) and greater and are available by contacting WMSE’s Development Director, Ryan Aschebrook at 414-277-4514 or

Can I donate my Day Sponsorship?

Day Sponsorships are non-transferable; the on-air announcement must list the name of the person or persons making the donation. However, if you wish to honor an organization or group with your Day Sponsorship you may wish to have your message honor the work of the organization or the work of the staff of the organization: “Today’s WMSE programming is made possible in part by Mark and Sally Jones, in recognition of the American Red Cross.” Or “Today’s WMSE programming is made possible in part by Suzie Smith, in honor of the hard-working staff and volunteers of the Make-A-Wish Foundation.”

Can my business/non-profit organization purchase a Day Sponsorship?

Day Sponsorships are intended for individual donors who prefer to have a personal message announced on the air. If an individual at a business or non-profit would like to make a donation to WMSE and then use their Day Sponsorship to recognize the work of their colleagues we will try to accommodate your request. The message must be personal in nature, such as: “Today’s WMSE programming is made possible in part by Krista McDaniels, in recognition of the dedicated staff of the Salt and Pepper Shaker Museum.”

If your business or organization would like to underwrite with WMSE

How will I know what times my message will be on the air?

Once we have received your message and your Day Sponsorship has been scheduled, Ryan Aschebrook will contact you with the times your message is scheduled to be on the air. Please make sure you give an email address or a day-time phone number when you submit your message so we have a way to contact you.

Can you make sure my message is broadcast during my favorite program?

Yes. If there is available room within the program, we can schedule your message one time during your favorite program.

I have another question not covered in your FAQ:

Please contact WMSE’s Development Director, Ryan Aschebrook at 414-277-4514 or

Employer Matching Gifts

Because WMSE Radio is an educational non-profit organization, many employers will recognize your financial contribution by matching and sometimes doubling or even tripling your donation. Simply check with your human resources department or manager today to receive a copy of your employer’s matching gift form. It’s as easy as completing the form and sending it back to WMSE for authorization. Has your company made a matching gift to WMSE or MSOE? Search Now.